The key person has innovative ideas to market the product. The routine marketing is also an option; but it is better to go for innovation when you have it which will boost every business and in times it will be called a reputed one automatically. Also the innovative idea will keep your employees busy to do the work whole-heartedly.
Also, the key person has innovative ideas about products in mind which are not in the market or not as per the people should appreciate and buy it.
Some products are totally absent in the market which are also need based products and can fetch a fortune for the beginner also.